Gifted Education and Advanced Learning are often dismissed as some thing "extra" schools do above and beyond the goal of grade level proficiency for all students.
What if process knowledge from the world of business marketing could be applied to this sector of education?
This session will be a discussion of the concepts addressed in Wharton business school professor Jonah Berger's book:
Contagious: Why Things Catch On. Participants will be asked to reflect on the barriers to Gifted Education being accepted as a regular and expected part of what schools do. We will discuss the six principles of contagiousness (social currency, triggers, emotion, public visibility, practical value and stories) that explain why some products, ideas and behaviors catch on.
If we apply one or more of these principles to Gifted Education and Advanced Learning, will that finally tip the scale to make Gifted Education part of mainstream education work?
The overall goal on this session is to discuss how we can collectively help more people understand Gifted Education and Advanced Learning as a crucial piece of addressing both equity and excellence in education.
Participants will be able to:
- Identify barriers that keep Gifted Education and Advanced Learning from being embraced as an important part of public education.
- Identify which of the six principles of contagiousness are most likely to elevate the visibility of Gifted Education and Advanced Learning in their district
NAGC Standards AddressedStandard 5: Programming
